About Us
Helping leaders
move forward with AI, intentionally.
Helping leaders
move forward with AI, intentionally.
Helping leaders
move forward with AI, intentionally.
The AI Social Club is a boutique executive advisory working with leaders at the beginning of their AI journey. We prioritise clarity, alignment, and confidence over tools and reactive adoption.
About Us
About Us
The AI Social Club works with leadership teams confronting the structural impact of artificial intelligence on their organisations. We focus on how AI changes decision-making, accountability, and performance at scale.
Our team brings hands-on experience designing, deploying, and governing AI systems inside complex organisations. We understand AI as an organisational capability that reshapes roles, operating models, and risk, not just a technology layer.
We help executives make these shifts explicit, governable, and value-creating before they become fragmented, unmanageable, or misaligned with strategy.
The AI Social Club works with leadership teams confronting the structural impact of artificial intelligence on their organisations. We focus on how AI changes decision-making, accountability, and performance at scale.
Our team brings hands-on experience designing, deploying, and governing AI systems inside complex organisations. We understand AI as an organisational capability that reshapes roles, operating models, and risk, not just a technology layer.
We help executives make these shifts explicit, governable, and value-creating before they become fragmented, unmanageable, or misaligned with strategy.
Our Leadership
Our Leadership
Margot Bletterie
Founder & CEO
Margot Bletterie brings deep expertise in Data and Artificial Intelligence, shaped through senior leadership roles at one of global's leading data and AI consulting firms. She built and led AI and data consulting practices in the GCC where she advised large international organisations across industries on the design and deployment of advanced analytics and AI initiatives, from strategic framing to operational rollout.
She works with executive teams and organisations navigating what AI truly changes in how they lead, decide, and work. She consistently focuses on translating AI capabilities into measurable business impact, while building the data foundations, governance, and capabilities required to scale.






Audrey Libert
Co-Founder & COO
Audrey Libert has spent over fifteen years leading large-scale digital, automation, and AI transformations within global organisations. She has held executive roles in high-growth fintech and large enterprise environments, including serving as VP of Transformation at Checkout.com and leading the creation and operation of an AI Lab within a major airline group. Her experience spans intelligent automation, AI-enabled operating models, and the practical challenges of scaling AI across thousands of employees while maintaining control, trust, and accountability.
Together, they combine more than 25 years of AI and Intelligent Automation expertise with first-hand experience of what it takes to move from ambition to adoption inside complex organisations.
Together, they combine more than 25 years of AI and Intelligent Automation expertise with first-hand experience of what it takes to move from ambition to adoption inside complex organisations.
Our Team
Our partner-led advisory firm is supported by an integrated team of experienced AI, data, change, and training specialists who work directly within client engagements.
Our team has advised organisations across industries and regulatory environments, bringing practical experience and clear thinking to help leaders navigate complex transformations with confidence and strong execution.
We work directly with leadership teams and their organisations to design and implement AI in real operating environments, ensuring it delivers practical value rather than theoretical promise.
Our partner-led advisory firm is supported by an integrated team of experienced AI, data, change, and training specialists who work directly within client engagements.
Our team has advised organisations across industries and regulatory environments, bringing practical experience and clear thinking to help leaders navigate complex transformations with confidence and strong execution.
We work directly with leadership teams and their organisations to design and implement AI in real operating environments, ensuring it delivers practical value rather than theoretical promise.
Appearances & Articles
Appearances & Articles

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.

Podcast Episode
Building and Scaling an AI Lab
A deep conversation on creating, governing, and scaling an AI lab inside a global airline group, covering leadership, structure, and execution realities.

Keynote Session
Pioneering Change in Tech
A keynote on leading large-scale AI and technology change, sharing real experiences driving transformation in complex, male-dominated industries.

Industry Award
Digital Masters Rising Star
Recognition for delivering impactful digital transformation at scale, highlighting leadership in advancing AI-driven change across organisations.

Panel Discussion
Future of Digital Payments
A panel discussion exploring digital transformation across finance and travel, sharing practical perspectives with students and industry professionals.

Podcast Episode
Dubai Madame
Parole d’entrepreneur : Margot Bletterie, fondatrice de The AI Social Club

Podcast Episode
Speaker at AI and the Future of Marketing in the Gulf
Shaping Tomorrow’s Brand Narratives

Podcast Episode
Beyond the Game podcast
Can AI Transform Sports? AI, Startups & Sports: The Unlikely Trio Changing the Future.

Podcast Episode
Dubai Madame
Entrepreneur’s Voice: Margot Bletterie, Founder of The AI Social Club.
We support leaders to align people, strategy, and AI with clarity.
We support leaders to align people, strategy, and AI with clarity.
They trust us already
They trust us already
They trust us already
They trust us already
Ready to talk?
These conversations are designed to be useful from the first exchange.
Ready to talk?
These conversations are designed to be useful from the first exchange.
Ready to talk?
These conversations are designed to be useful from the first exchange.
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